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There are lots of big companies spending a lot of money on search engine optimization and search engine marketing. So how do you compete with big business online? If you are a small business owner, act like a small business owner and do some personal PR. If you find yourself in a position where you would like increase your exposure in the search engines, here are some helpful tips that will not only help you with backlinks, but you might also find that the word-of-mouth exposure will help you as well.

As a small business owner, there is something that you and there is something that you do well. A real estate agent for example would be in a perfect position to give people helpful and frank advice about buying a new home. A carpenter could comment on home repair tips. And so on. So why not take this knowledge to advertise yourself.

First you need a Yahoo! account, which will allow you to sign into Yahoo! Answers. This is a forum where you can instantly post questions that get answered by all others currently in the forum. There are many categories, and it is very easy to find one in which you are an “expert”. Then, just start answering questions. It is important that you not give short answers just to get it done, make your answers thoughtful but concise. Use “jargon”, important words for your trade, wherever possible. Remember, if you answer is noteworthy, you will soon start seeing your own answer page floating around on the search pages.

Now this is very important: at the end of each answer, include a link to your site with your name or company name next to it. No need to make it the center of attention, just a signature at the end, to which your are entitled for having provided the pearls of your wisdom.

And as you answer questions, your backlinks will increase as well as the number of people who see your company name on a regular basis. This will particularly help with Yahoo! search engine results. There are many ways to optimize and market your site for search, and it is only through an organic development of links and renown that your site can achieve long-lasting search engine success. This is but one method that can be used.

SEO by Danielle A “shopautodotca seocontest” Site