Google PageRank analysis becomes more important as SERP competition intensifies

During Search Engine Optimization, it is often necessary to analyze the PageRank and Backlinks of pages referring to your web site in order to guage where you should be in the index of a specific key phrase.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Basically, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives. It also analyzes the page that casts the vote. Link from pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match the intended search phrase. Performing this analysis manually can be tedious and time-consuming. One way to alleviate this is to use this Page Rank Analysis Tool that will give you all of the following:

- Live PR ranking
- Predicted future PR
- YoCached PR and backlinks are accross the major Google Data Centers
- Total number of backlins from Google, Yahoo, MSN, and Altavista
- A chart that records a history of each time you anayze your site.